Aims and scope
Journal of Consumer Behavior and Psychology is an international refereed journal publishes quarterly online open access by KMF that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. It is focused on consumer phenomena at both the intrapersonal and the interpersonal level. The journal publishes articles in areas such as consumer judgment and decision processes, consumer needs, attitude formation and change, reactions to persuasive communications, consumption experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior. Most published articles are likely to report new empirical findings, obtained either in the laboratory or in field experiments that contribute to existing theory in both consumer research and psychology.
KMF Publication Ethics Statement
Journal of Consumer Behavior and Psychology is a member of the Committee on Publication Ethics. KMF takes the responsibility to enforce a rigorous peer-review together with strict ethical policies and standards to ensure to add high quality scientific works to the field of scholarly publication. Unfortunately, cases of plagiarism, data falsification, inappropriate authorship credit, and the like, do arise. KMF takes such publishing ethics issues very seriously and our editors are trained to proceed in such cases with a zero tolerance policy. To verify the originality of content submitted to our journals, we use latest software to check submissions against previous publications.
Authors and publishers are encouraged to send review copies of their recent related books to the following address. Received books will be listed as Books Received within the journal’s News & Announcements section.
Copyright / Open Access
Articles published in Journal of Consumer Behavior and Psychology will be Open-Access articles distributed under the terms and conditions of the Creative Commons Attribution Law. The copyright is retained by the author(s). KMF will insert the following note at the end of the published text:
© 2020 by the authors; licensee KMF. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution Law.
Reprints may be ordered. Please contact for more information on how to order reprints.
Announcement and Advertisement
Announcements regarding academic activities such as conferences are published for free in the News & Announcements section of the journal. Advertisement can be either published or placed on the pertinent website.