Tue. May 21st, 2024

Journal of Academic and Professional Marketing

Aims and scope

Journal of Academic and Professional Marketing is an international refereed journal publishes quarterly online open access by KMF that develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is an international, double-blind peer-reviewed journal for marketing academics and practitioners. The journal aims to provide an avenue for high-quality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning, pricing, relationship marketing, business marketing, social marketing, internet marketing, advertising, branding, customer service, customer behavior analysis. The intellectual remit of the journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. By its nature, this means that the Journal of Academic and Professional Marketing is the preeminent outlet in marketing and consumer research that welcomes contributions from across the paradigmatic and methodological spectrum. The journal explicitly desires to see all paradigmatic traditions contribute to debates on marketing theory and practice. This includes traditional, predominantly managerial contributions aligned with logical empiricist perspectives, through to interpretive and Consumer Culture Theoretic reflections on marketing’s role in providing the resources for identity building and self-affirmation, as well as the negative ramifications of consumption on individuals and communities.

KMF Publication Ethics Statement

Journal of Academic and Professional Marketing is a member of the Committee on Publication Ethics. KMF takes the responsibility to enforce a rigorous peer-review together with strict ethical policies and standards to ensure to add high quality scientific works to the field of scholarly publication. Unfortunately, cases of plagiarism, data falsification, inappropriate authorship credit, and the like, do arise. KMF takes such publishing ethics issues very seriously and our editors are trained to proceed in such cases with a zero tolerance policy. To verify the originality of content submitted to our journals, we use latest software to check submissions against previous publications.

Book Reviews

Authors and publishers are encouraged to send review copies of their recent related books to the following address. Received books will be listed as Books Received within the journal’s News & Announcements section.

Copyright / Open Access

Articles published in Journal of Academic and Professional Marketing will be Open-Access articles distributed under the terms and conditions of the Creative Commons Attribution Law. The copyright is retained by the author(s). KMF will insert the following note at the end of the published text:

© 2020 by the authors; licensee KMF. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution Law.


Reprints may be ordered. Please contact for more information on how to order reprints.

Announcement and Advertisement

Announcements regarding academic activities such as conferences are published for free in the News & Announcements section of the journal. Advertisement can be either published or placed on the pertinent website.